Cargo Bar in Sydney has been part of Darling Harbour’s notorious party scene for some time. This two-level party destination with waterfront views is the perfect place to host any occasion. So for us it was an absolute no-brainer when Cargo approached us to do the management for their social media accounts.
IMPRESSIONS ACROSS FACEBOOK & INSTAGRAM ADVERTISING IN 12 MONTHS
RESERVATIONS FOR CARGO’S WINTER IGLOOS EVERY WEEKEND FOR VIVID SYDNEY
FACEBOOK & INSTAGRAM CAMPAIGNS IMPLEMENTED
Director of Design at Petal
Day-to-day, we managed the Cargo Bar’s social channels, creating and publishing engaging content across all platforms by curating custom content including images, GIFs, animations, memes and video.
We also created paid advertising campaigns across Facebook & Instagram for all their upcoming paid ticket events as well as weekly Saturday night events. This increased organic & paid engagement consistently since the launch.
Community management + paid social advertising
We placed a strong focus on community management with daily monitoring of all social channels, including outside of business hours and on weekends.
A paid promotion strategy was implemented for Facebook and Instagram to build the audiences on these platforms, and create buzz around upcoming events and other activities.
Some juicy stats
1.9 million impressions across Facebook & Instagram advertising in 12 months
Birthday packages and VIP tables consistently sold out
Sold out reservations for Cargo’s winter igloos every weekend for the duration of the Sydney Vivid event
Hosted and marketed events for artists such as Coolio, Martin Garrix, Marshmello, Jessica Thornton (The Pussycat Dolls)